It really sucks that prices are what they are today. And of course it hurts the kids the most. Adults will continue going to games because (1) they can more easily afford paying for just themselves, (2) they have fun tailgating and/or don't mind sticking to water during the game, and (3) the game itself is the focal point of the experience. For families with kids, it's totally different. A huge part of the experience for kids is eating hot dogs, drinking soda, having ice cream, picking something out in one of the gift shops, and the sights and sounds of the ballpark. The game is secondary to them. The increase in prices just means fewer families can afford to go and those who can will go less.