Keep in mind, their new network is launching in 2020. I know Cubs fans will likely pay up for it regardless because they are lemmings, but I could see the Cubs not wanting to trade away any of their big name players coming off a chokejob of a season and potentially lose some paying network customers. I think it’s more about perception to the Cubs brass now and they want to make money based on past performances. Plus, their competitive window with their core group of players is likely only open for two more seasons before free agency hits them hard (Bryant, Baez, Rizzo, and Schwarber).