I admit I was wrong re. lowering payroll.
Actions speak louder than words, ownership can say that they are committed to winning until they're blue in the face. Until they actually do something about it, their words mena nothing.
For example, the Sox went into the 2004 season needing a #5 starter, did we get one? Nope. (If we could have gotten a .500 record from our #5 slot, we'd probably have won the division!). When Frank and Mags went down, who dod they get to replace them? Everett and Alomar? Gimme a break! (I know we supposedly went after Larry Walker, but he wouldn't waive his no-trade clause...but he did waive it for the Cards...I wonder why....could it have been that HE DIDN'T THINK THE SOX COULD MAKE THEPLAYOFFS???)
Perception becomes reality!