Something interesting the Irish Times has tried, is they have basically stores out of their web site. You can buy wine off of their wine list and other things like that. I thought it wasn't a bad idea, imagine linking cd reviews to places to buy the cds, dvds, books, etc. Make a deal with Amazon. I know some people think this could lead to corruption, but no more than is already possible in reviewing. If you break the readers trust by continually backing bad products, you is f'ed.
but strangely enough that last part hasn't affected Jim Cramer