Just like with AA and other recovery organizations, I am a big fan of peer counseling. Sometimes only people who have fallen in the hole know how to help you crawl out. Too many times for me back in the day, people just dismissed it as sadness. Too many times people are told to "suck it up" or are blown sunshine over and over. Really what you need is someone who understands and knows the dark days or moments you are facing. And even then, sometimes thats not enough.
Anxiety has become more mainstream, where people are ok with wearing that badge. Depression and other illnesses arent there yet. Thats super unfortunate, and its one of the main reasons suicide is on the rise. Giving up seems way easier. i think more and more people just need to make themselves available. Text, email, message board, whatever. Just be available.