What do you mean by "waking up"? Like, you mean they have stopped sniffing his jock?
I read somebody said Arow is a perfect "4th outfielder"--ha, that is selling him short. Rowand, by almost every defensive measure, was the one of the best defensive CF in the majors last year. However, he didn't do much more than be position average at the plate.
Still, that's in the upper half of CF in the league. He's still a very usefull player, but BA was waiting in the wings, and thus he was expendable.