Personally I think the only way anyone gets fired is if attendance and true season ticket holders drop significantly. Their brand takes a hit in the general public. The true diehards have known the teams' antics for years but the mainstream casual fan is now seeing terrible results and if they stay home in the summer or the sox are not exciting to watch attendance drops, tv ratings drop and radio ratings drop, that's how JR gets embarrassed. The problem is they will just look internal to pitch their problems, right now the Bears are doing it right , rebuild with a whole new organization that creates some excitement and buzz around a team. Fans want to see hope and entertainment from true stars of the game.