He put down 2 million, I believe and his bet generated enough publicity for him to sell 18 million in mattresses.
If he wins, he pays the bill on the mattress purchases. If he loses, he’s out his 2 million dollar bet but keeps the revenue from the sales… say a 30% margin and you’re looking at around 5.5 million.
Even if he loses this bet - he still will be up about 3 million dollars.
Poor guy.