I think this is going to happen with other sports if it starts with all of these like Apple TV, Hulu, buying up games hoping to sell their subscription channels. At what point do people start to say no when viewing sports is on of the higher utilities. There's been talk of the NFL having games on other days. There's no such thing as cutting the cord since your cable company is often your ISP, Now phones services are trying to get a piece of the pie. My monthly basic cable is often higher than my electric bill and I live in the desert. I don't have ESPN either. Only the Suns can be viewed on what I call is normal TV.