It's genius on his part though that's for sure.
Here's what douche bag Gallas had to say:
Major League Baseball´s All-Star Game generates a great deal of interest and excitement throughout the host city and among its sports fans,” said Rob Gallas, White Sox senior vice president of marketing and broadcasting. “We´ve already gotten hundreds of calls. Right now, season tickets are the only way for fans to guarantee tickets to the All-Star Game, as well as other All-Star Week festivities such as the Home Run Derby, so we want to begin that process as soon as possible.
“New season ticket holders will receive a discount off the individual game ticket prices, while many of our existing season ticket holders now receive their deepest discounts ever, some up to 32 percent,” Gallas said. “Both will receive options on buying tickets to all the All-Star activities. Our fans are enthusiastic and optimistic about how the team performed over the last two months of the season. Combined with the attraction of the All-Star Game, we are excited about the increase in interest in White Sox season tickets for 2003.”