Heres a vid from 1980 I believe that has Earl Weaver in his prime. I dont know who's funnier him or the Ump!!
https://www.youtube.com/watch?v=rpS-XFXxJvE
Me thinks many disillusioned cub fans thought Ricketts was going to buy whatever talent needed to keep winning. And that cost was never ever an issue. Turns out Tom wasnt the cash cow w unlimited spending many thought he was
Back in 05, after we won the WS, I think we botched a great opportunity to capture a measurable increased fan base but thats water over the dam. In my neck of the woods the Sox have a relatively small but loyal fan base.