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New Ballpark Name


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QUOTE (Y2JImmy0 @ Aug 24, 2016 -> 06:45 PM)
Why do people keep saying guaranteed rate? I would not have even thought of that if not posted here. It's completely unnecessary, unfunny, kind of stupid.

Well be prepared to hear it a lot more, because there will be Cubs fans using that zinger left and right going forward.

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QUOTE (Chicago White Sox @ Aug 24, 2016 -> 06:54 PM)
Well be prepared to hear it a lot more, because there will be Cubs fans using that zinger left and right going forward.

 

We can't control social media or what Cubs fans say. We all can control what we say on this site.

 

 

There are plenty of jokes to be had without stooping to rape jokes

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QUOTE (KyYlE23 @ Aug 24, 2016 -> 06:55 PM)
We can't control social media or what Cubs fans say. We all can control what we say on this site.

 

There are plenty of jokes to be had without stooping to rape jokes

Where did I make a rape joke? All I posted is no one should be surprised that Cubs fans will be making such jokes, since Y2Jimmy seemed so shocked by the mere notion of it.

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QUOTE (Chicago White Sox @ Aug 24, 2016 -> 04:59 PM)
Where did I make a r*pe joke? All I posted is no one should be surprised that Cubs fans will be making such jokes, since Y2Jimmy seemed so shocked by the mere notion of it.

I think his point was who even goes to that level to think of that based upon rate. Yes, it is a one letter switch, but I just don't think of that and just mentioning it / joking about that being a name (not saying you did) is just despicable in my book.

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QUOTE (Chisoxfn @ Aug 24, 2016 -> 07:02 PM)
I think his point was who even goes to that level to think of that based upon rate. Yes, it is a one letter switch, but I just don't think of that and just mentioning it / joking about that being a name (not saying you did) is just despicable in my book.

Fair enough.

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QUOTE (Dick Allen @ Aug 24, 2016 -> 07:10 PM)
You must embarrass easily.. Once they go corporate, Who care sabout a park name? Why weren't you embarrassed by a nickname that made it seem like a prison?

 

Embarrassing FOR THEM. r*pe was one of the words used as well as empty stadium, etc. Just no class.

 

At least I'm working the "guaranteed to never win" angle for them. :lol:

Edited by SoxAce
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QUOTE (Chisoxfn @ Aug 24, 2016 -> 07:02 PM)
I think his point was who even goes to that level to think of that based upon rate. Yes, it is a one letter switch, but I just don't think of that and just mentioning it / joking about that being a name (not saying you did) is just despicable in my book.

 

 

Exactly. I just didn't even think of that was my point.

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QUOTE (SoxAce @ Aug 24, 2016 -> 07:13 PM)
Embarrassing FOR THEM. r*pe was one of the words used as well as empty stadium, etc. Just no class.

 

At least I'm working the "guaranteed to never win" angle for them. :lol:

No reason to be embarrassed for them. Besides, they don't care one iota about the Sox. It is the Sox fans that obsess about the Cubs. Just ask one.

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QUOTE (KyYlE23 @ Aug 24, 2016 -> 06:55 PM)
We can't control social media or what Cubs fans say. We all can control what we say on this site.

 

 

There are plenty of jokes to be had without stooping to rape jokes

 

Seriously. If you need to expound that level of ignorance, go find another website. People might be saying on twitter, but it literally doesn't matter. It won't be allowed here.

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Cubs fans are having a field day with this name at work currently. It's embarrassing.

 

Cubs fans are hypocrites because the Chicago Cubs are one of the leaders with sponsorships from corporations in the financial services industry: Nuveen Investments, CBRE (Coldwell Banker Real Estate), Wintrust, etc.

 

 

 

Apparently Guaranteed Rate is buying advertising / sponsorship directly from the Sox as well, separate from the naming rights revenue which goes to IFSA:

 

In addition to the naming rights partnership, the White Sox and Guaranteed Rate have agreed on sponsorship elements associated with White Sox baseball, which include various branding, promotional and hospitality benefits, along with joint marketing opportunities. Guaranteed Rate becomes the official mortgage and title company of the White Sox.

 

http://m.whitesox.mlb.com/news/article/197...-naming-rights/

 

 

 

I suspect the previous contract with U.S. Cellular prohibited the Sox from selling advertising / sponsorships to other competing wireless telecommunications companies (AT&T, Sprint, T-Mobile, Verizon, etc.). Having the exclusive contract with U.S. Cellular now gone, opens the door for the Sox to sell new sponsorships to U.S. Cellular competitors.

 

 

 

This isn't the first time that U.S. Cellular has terminated naming rights at a venue. Indoor arenas at Milwaukee and Bloomington, Illinois were previously known as 'U.S. Cellular Arena' and 'U.S. Cellular Coliseum'.

 

 

 

.

 

 

 

 

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The class action complaint alleges that the mortgage lender unlawfully paid loan officers below minimum wage, failed to compensate them for overtime hours worked and unjustly deducted expenses from previously earned wages, in violation of state wage and hour laws. The complaint asserts that Guaranteed Rate incorrectly and intentionally classified loan officers as “outside salespeople,” making them exempt from some minimum wage and overtime regulations. However, these outside sales employees claim to have spent more than 50 percent of their working time in their homes, which the employees argue is considered the employer’s places of business for purposes of the outside sales exemption from minimum and overtime wage laws.

https://www.bigclassaction.com/lawsuit/guar...lass-action.php

 

Great, the Uber of loan companies. Will fit right in with Sox plans, schemes and off-season themes...

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QUOTE (CWSpalehoseCWS @ Aug 24, 2016 -> 11:20 PM)
Gotta love the genius who thought it would be a great idea to put a logo with a downward pointing arrow all over the ballpark. Anyone who has any basic design/marketing background knows you NEVER associate negative images with your brand. That arrow may work when talking low mortgage rates but it's a terrible idea associating it with a competitive baseball team. Subliminal messages stick, especially when it accurately defines the current state of the organization, haha.
Thank you.

 

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QUOTE (caulfield12 @ Aug 24, 2016 -> 08:03 PM)
The class action complaint alleges that the mortgage lender unlawfully paid loan officers below minimum wage, failed to compensate them for overtime hours worked and unjustly deducted expenses from previously earned wages, in violation of state wage and hour laws. The complaint asserts that Guaranteed Rate incorrectly and intentionally classified loan officers as “outside salespeople,” making them exempt from some minimum wage and overtime regulations. However, these outside sales employees claim to have spent more than 50 percent of their working time in their homes, which the employees argue is considered the employer’s places of business for purposes of the outside sales exemption from minimum and overtime wage laws.

https://www.bigclassaction.com/lawsuit/guar...lass-action.php

 

Great, the Uber of loan companies. Will fit right in with Sox plans, schemes and off-season themes...

Just stop.

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QUOTE (InTheDriversSeat @ Aug 24, 2016 -> 06:46 PM)
Cubs fans are hypocrites because the Chicago Cubs are one of the leaders with sponsorships from corporations in the financial services industry: Nuveen Investments, CBRE (Coldwell Banker Real Estate), Wintrust, etc.

 

 

 

Apparently Guaranteed Rate is buying advertising / sponsorship directly from the Sox as well, separate from the naming rights revenue which goes to IFSA:

 

 

 

http://m.whitesox.mlb.com/news/article/197...-naming-rights/

 

 

 

I suspect the previous contract with U.S. Cellular prohibited the Sox from selling advertising / sponsorships to other competing wireless telecommunications companies (AT&T, Sprint, T-Mobile, Verizon, etc.). Having the exclusive contract with U.S. Cellular now gone, opens the door for the Sox to sell new sponsorships to U.S. Cellular competitors.

 

 

 

This isn't the first time that U.S. Cellular has terminated naming rights at a venue. Indoor arenas at Milwaukee and Bloomington, Illinois were previously known as 'U.S. Cellular Arena' and 'U.S. Cellular Coliseum'.

 

 

 

.

 

Well, banks are "cooler" than savings & loans or credit unions.

 

Not as cool as hedge funds and venture capital firms, however.

 

 

On the bottom tier would have to be anything to do with real estate, especially "cut rate/discount" lending firms...it conjures up images of scams and accounting tricks such ARM's or interest only loans, predatory lending, usury, Payday loans, etc.

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QUOTE (southsider2k5 @ Aug 24, 2016 -> 10:32 PM)
Sure. It is obvious they were in the market for a new name, but the results are all around disappointing. The deal isn't that impressive, and it sure isn't a very impressive company.

 

What this really does is scare me for their next TV contract.

 

It's becoming pretty obvious that a change in ownership needs to happen sooner rather than later. There is no positive momentum at all for this franchise.

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QUOTE (Reddy @ Aug 24, 2016 -> 11:59 PM)
I've never been so apathetic about this team as I've been this year. Between all the ridiculous embarrassments coming from the LaRoche saga, Sale being an overgrown baby, our inability to develop talent, make decent trades, or even have ONE GM IN CHARGE... I mean that was already enough... but now THIS?

 

I just.... I just can't with this team right now. If you wanted to see a masterclass on how to run a team straight into the ground, you're getting a good one.

Another good one. The truth hurts but this is the way it is now in White Sox land.

 

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The 'U.S. Cellular' logo is carved / etched into the concrete of the stadium, above the home plate entrance at 35th & Shields. Plus, the logo is painted on the roof above the upper deck, and elsewhere around the park.

 

Somebody is going to have work to do during the offseason removing / changing the signage, especially the concrete at 35th Street & Shields Avenue (Bill Veeck Drive).

 

 

.

 

 

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Just the idea of "Guaranteed Rate" carved into actual concrete at 35th and Shields is cringe worthy.

 

US Cellular just doesn't seem so intrusive...maybe because US at least seems or feels like it could be patriotic or something you might be able to be proud about.

 

 

About the only positive I can think of is their ability to execute and leverage this agreement to also sign a NEW deal with a cell phone service provider that brings in another revenue stream. If they don't take advantage of that, you'd have a difficult time arguing the benefits financially outweigh the negatives (already discussed for multiple pages) that come with this agreement.

 

Guaranteed Fail

Down arrows...

Guaranteed cheap seats they can't give away

Guaranteed Dysfunction

Guaranteed Bullpen Blowup

Guaranteed Matt Albers Appearance

Guaranteed Parking Profits

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As bad as this name is, and it is terrible, way too many people here are over reacting. It won't change what happens on the field. Just like if the new name was "Playboy Coliseum", it wouldn't change a thing.

 

I still call it Comiskey and if not that, the Cell. Both of those nicknames can remain. Sears Tower ring a bell?

 

 

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