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McDonald's cuts ties with Kobe Bryant


Steff

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McDonald's cuts ties with Kobe Bryant

 

 

January 19, 2004

OAK BROOK, Ill. (AP) -- Kobe Bryant lost his sponsorship deal with McDonald's, costing the NBA star another endorsement while his sexual assault case proceeds in Colorado.

 

The fast-food company said Monday its three-year agreement with the Los Angeles Lakers guard expired Dec. 31 and was not renewed.

 

``It would be inappropriate to comment or speculate at this time about any future sponsorship relationship,'' spokesman Bill Whitman said.

 

 

Ferrero of Italy, the maker of Nutella chocolate spread, earlier chose to not renew Bryant's endorsement contract.

 

Bryant, a five-time All-Star who helped the Lakers win three NBA championships, is averaging 22 points. He recently hurt his shoulder and could miss several weeks.

 

Bryant's once-wholesome image has been damaged since a 19-year-old woman accused him last year of sexual assault. Bryant contends the sex was consensual.

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A little premature, me thinks, but hey.  When you are in the people pleasing business it is hard to have a spokesperson who has been already convicted by a large percentage of the country.

He had a morality clause. He knew the risk.

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Kobe is already guilty in the "court of public opinion". And since the public buys McDonalds food....it would make sense they don't want to see Kobe's picture plastered up on their food. Even if he is found innocent, everyone will scream bulls*** and he will get the same treatment of OJ. Not that rape and murder are similar....I'm just saying Kobe will forever go around with this stigma of guilt regardless of the verdict.

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