southsider2k5 Posted June 17, 2008 Share Posted June 17, 2008 http://www.adweek.com/aw/content_display/n...b08fae4500d3f97 Chicago Mayor Stars in White Sox Spot June 17, 2008 -By Gregory Solman LOS ANGELES Energy BBDO's new campaign for the Chicago White Sox shows star players responding to fans in the stands holding signs with signs of their own. And now Chicago Mayor Richard M. Daley has flashed his own: I want in. The campaign concept is distinctive baseball marketing. For example, in one spot first baseman and captain Paul Konerko responds to a fan sign ("Run Paulie run") with a sign at the plate ("I don't run"), then after he belts a homer and rounds second base, holds up the punch line ("I trot"). According to Greg Braun, svp and group creative director at the Omnicom Group shop in Chicago, Brooks Boyer, the Sox vp and CMO, ran into the mayor at a function and he said he liked the campaign, agreeing to star in one spot that filmed over the weekend and will break next week. Braun explained that the spot features slugger A.J. Pierzynski, "who has a reputation for being stubborn and surly." He steps up to the plate and rebuffs signals to bunt from the third base coach and the manager. The camera cuts to Mayor Daley in the stands holding an understated sign to bunt, which Pierzynski obeys, legging out a base hit. "He defers to a higher authority," Braun said. "You know you have a funny spot when the security guys with the dark glasses and black suits and the earpieces start laughing during the filming," said Braun. "We shot the spot on Saturday and I went to the game on Sunday for Father's Day. It was gratifying to see fans holding all these signs with lines relating to the earlier spots, misspellings and all." Braun said the campaign has gained a lot of traction in Chicago for making the distinction between the players and the die-hard ChiSox fans. The team likes them too, he said, because the players hit, run, and catch, rather than do a lot of acting. Quote Link to comment Share on other sites More sharing options...
Kalapse Posted June 17, 2008 Share Posted June 17, 2008 That last line is pretty funny, I'd say the majority of Sox fans I know hate these commercials seeing as how they're not funny or cute or particularly clever, just annoying. Quote Link to comment Share on other sites More sharing options...
NorthSideSox72 Posted June 17, 2008 Share Posted June 17, 2008 QUOTE (Kalapse @ Jun 17, 2008 -> 12:33 PM) That last line is pretty funny, I'd say the majority of Sox fans I know hate these commercials seeing as how they're not funny or cute or particularly clever, just annoying. The Konerko one is funny. The others range from OK to annoying. But this Daley one sounds pretty funny - looking forward to it. Quote Link to comment Share on other sites More sharing options...
Controlled Chaos Posted June 17, 2008 Share Posted June 17, 2008 QUOTE (NorthSideSox72 @ Jun 17, 2008 -> 12:37 PM) The Konerko one is funny. The others range from OK to annoying. But this Daley one sounds pretty funny - looking forward to it. I don't like any of em really. And I hate the Konerko one...particularlly when I see it right after he hit into a double play with his trot. Quote Link to comment Share on other sites More sharing options...
WCSox Posted June 17, 2008 Share Posted June 17, 2008 QUOTE (Controlled Chaos @ Jun 17, 2008 -> 10:53 AM) I don't like any of em really. And I hate the Konerko one...particularlly when I see it right after he hit into a double play with his trot. +1 I've been disappointed with this year's commercials. IMO, the ones back in '05 and especially '06 were the best in recent memory. Too bad they fired that advertising company. Quote Link to comment Share on other sites More sharing options...
SleepyWhiteSox Posted June 17, 2008 Share Posted June 17, 2008 QUOTE (Kalapse @ Jun 17, 2008 -> 12:33 PM) That last line is pretty funny, I'd say the majority of Sox fans I know hate these commercials seeing as how they're not funny or cute or particularly clever, just annoying. I like seeing swisher with his six-shooters and doing the worm, but I think it's also because my 4-year-old brother likes it and does the pistol move too. Otherwise, they do have kinda a campy feel. Not really as clever and entertaining as they think it is... Quote Link to comment Share on other sites More sharing options...
ChiliIrishHammock24 Posted June 17, 2008 Share Posted June 17, 2008 My favorite part in all of them is after Swisher does the worm and Hawk says "Dye with the catch, Swisher with the worm, I CANT STAND IT." Haha. Quote Link to comment Share on other sites More sharing options...
PorkChopExpress Posted June 17, 2008 Share Posted June 17, 2008 Does this mean that AJ is going to go into a slump now? Quote Link to comment Share on other sites More sharing options...
KyKyGruber Posted June 17, 2008 Share Posted June 17, 2008 I like the one with Orlando Cabrera holding the sign.( See Sig Below) Quote Link to comment Share on other sites More sharing options...
Swingandalongonetoleft Posted June 17, 2008 Share Posted June 17, 2008 (edited) /\ That made me lol in a quiet work setting. Edited June 17, 2008 by ChiSox35 Quote Link to comment Share on other sites More sharing options...
DABearSoX Posted June 17, 2008 Share Posted June 17, 2008 QUOTE (KyKyGruber @ Jun 17, 2008 -> 07:54 PM) I like the one with Orlando Cabrera holding the sign.( See Sig Below) You need to post more so we all get to see that awesome sig....ha Quote Link to comment Share on other sites More sharing options...
GoodAsGould Posted June 17, 2008 Share Posted June 17, 2008 They arent amazing or anything, but compared to past commercials run by the whitesox the current ones are pretty good. Quote Link to comment Share on other sites More sharing options...
SuperSteve Posted June 18, 2008 Share Posted June 18, 2008 Even diehard Cubs fans I know laugh at Swisher in the Javy commerical. I don't see how anyone doesn't find that funny. Quote Link to comment Share on other sites More sharing options...
BobDylan Posted June 22, 2008 Share Posted June 22, 2008 I just realized... who the hell would come to the Sox game with a sign that reads, "Run Paulie Run!"? Quote Link to comment Share on other sites More sharing options...
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