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White Sox releasing $5 upper deck ticket for TOR series


caulfield12

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I'm almost glad the people are speaking. Baseball has so many games it can't get away with charging these prices. The owners did it to themselves by paying these insane contracts to guys that are not stars.

 

Cubs series will be packed or close to it; that'll be the only series this year unless the Sox start to run away with the division.

The teams, which never open their books, will be fine, thanks to TV/radio contracts. Sox are making a killing even with no attendance to speak of.

Edited by greg775
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QUOTE (caulfield12 @ Jun 9, 2012 -> 05:08 PM)
Well, the Cubs have some seats going for a penny, as do the Yankees.

 

When you consider the person is more than likely going to buy a concession item of some sort, that nickel seat is worth a lot more than $0.00.

 

Some of them are going to buy a souvenir item or pay for parking.

 

No offense, but I don't think there is a more fiscally sound run franchise in pro sports than the White Sox. Chairman Reinsdorf has been running the team now for 30 years now and knows the fan base inside and out. They know better than any of us how to operate in a tough economy and make money.

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QUOTE (knightni @ Jun 9, 2012 -> 05:19 PM)
Stubhub has Sox - Brewers tix starting at $25 for nosebleeds. Ridiculous.

 

I'll wait until a couple days before the games and see if the prices drop.

that same seat at teh box office is $29. the deal is on stubhub. unless you have a code.

 

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QUOTE (southsider2k5 @ Jun 9, 2012 -> 11:42 PM)
Attendance was about 4000 over the season average. If 1000 people would have bought full price tickets, they lost money.

Does that include the extra money spent on food, drinks, parking, and souvenirs?

 

 

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QUOTE (southsider2k5 @ Jun 9, 2012 -> 11:42 PM)
Attendance was about 4000 over the season average. If 1000 people would have bought full price tickets, they lost money.

 

 

QUOTE (southsider2k5 @ Jun 10, 2012 -> 04:44 PM)
But a percentage would have gone anyway.

Some people don't understand math.

 

If the goal was to get people in the seats every game, they'd sell every ticket for a dollar. The reason they don't? They actually lose money that way. They've crunched the numbers. There's a reason tickets cost EXACTLY what they do at every pricing level.

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QUOTE (IlliniKrush @ Jun 10, 2012 -> 03:36 PM)
Some people don't understand math.

 

If the goal was to get people in the seats every game, they'd sell every ticket for a dollar. The reason they don't? They actually lose money that way. They've crunched the numbers. There's a reason tickets cost EXACTLY what they do at every pricing level.

 

I don't think it's as simple as you're making it out to be. How often do they lower the cost of season tickets or individual tickets at the start of a season? Rarely if ever. You're telling me after yearly increases because of inflation and whatever other factors they use in their formulas that all of a sudden they'll slash everything because the economy tanked and people don't have as mush disposable income? Haven't seen that happen.

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QUOTE (knightni @ Jun 10, 2012 -> 05:49 PM)
Sports tickets are like hotels; a perishable item. Sports teams should do everything in their power to fill their stadium every game. Even if it means $5 tickets in the Upper Deck for every non-premium series the entire season.

 

It's bad business to offer the deepest discounts to your worst customers (single-game ticket buyers)

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QUOTE (BigSqwert @ Jun 10, 2012 -> 05:54 PM)
I don't think it's as simple as you're making it out to be. How often do they lower the cost of season tickets or individual tickets at the start of a season? Rarely if ever. You're telling me after yearly increases because of inflation and whatever other factors they use in their formulas that all of a sudden they'll slash everything because the economy tanked and people don't have as mush disposable income? Haven't seen that happen.

 

I wonder how season ticket holders who paid full price feel sitting next to people who waited until the last minute and paid a fraction of the price?

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QUOTE (Marty34 @ Jun 10, 2012 -> 07:18 PM)
It's bad business to offer the deepest discounts to your worst customers (single-game ticket buyers)

Your future season ticket holders come from the families of single game buyers.

 

It's an investment in the future of your fan base.

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QUOTE (knightni @ Jun 10, 2012 -> 06:23 PM)
Your future season ticket holders come from the families of single game buyers.

 

It's an investment in the future of your fan base.

 

That's still not worth offering the deepest discounts to your worst customers. If they want to discount a split or full season upper reserve that's ok.

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QUOTE (Marty34 @ Jun 10, 2012 -> 07:27 PM)
That's still not worth offering the deepest discounts to your worst customers. If they want to discount a split or full season upper reserve that's ok.

A majority of mlb teams don't have a problem with sub $10 tickets. Why do the Sox - or you for that matter?

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QUOTE (knightni @ Jun 10, 2012 -> 06:30 PM)
A majority of mlb teams don't have a problem with sub $10 tickets. Why do the Sox - or you for that matter?

 

If they want to sell those tickets at $5 be my guest. Just don't discount them to $5 or you risk upsetting your season ticket holders big time.

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But season ticket holders are already going to be upset/depressed/demoralized when the stadium's like a mausoleum on many nights and there hasn't been a discernible "home field advantage" since 2008.

 

It's already true that 80% or more of their efforts go to keeping the 20% of the attendees (season ticket holders and corporations) happy.

 

It's hard to think of another stadium that is more clearly divided beween the 1% and 99%. If there is, I'd love to hear of an example.

 

The fact of the matter is that they've lost roughly 20-30% of their season ticket holders over the last 2-3 season, and it's largely because of the product they've been putting out on the field. In the end, they can do more creative things (all you can eat bundles) to keep the season ticket holders happy...while not irritating your core customers.

 

The fact of the matter is that because our fanbase is so small, there has to be another strategy besides firework, a few random giveaway nights and have a winning baseball team to put fans in the upper deck.

 

They might be maximizing profits, but they're not creating an atmosphere that's conducive to attracting free agents or even just playing winning baseball at home.

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QUOTE (caulfield12 @ Jun 10, 2012 -> 05:14 PM)
But season ticket holders are already going to be upset/depressed/demoralized when the stadium's like a mausoleum on many nights and there hasn't been a discernible "home field advantage" since 2008.

 

It's already true that 80% or more of their efforts go to keeping the 20% of the attendees (season ticket holders and corporations) happy.

 

It's hard to think of another stadium that is more clearly divided beween the 1% and 99%. If there is, I'd love to hear of an example.

 

The fact of the matter is that they've lost roughly 20-30% of their season ticket holders over the last 2-3 season, and it's largely because of the product they've been putting out on the field. In the end, they can do more creative things (all you can eat bundles) to keep the season ticket holders happy...while not irritating your core customers.

 

The fact of the matter is that because our fanbase is so small, there has to be another strategy besides firework, a few random giveaway nights and have a winning baseball team to put fans in the upper deck.

 

They might be maximizing profits, but they're not creating an atmosphere that's conducive to attracting free agents or even just playing winning baseball at home.

:notworthy

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QUOTE (caulfield12 @ Jun 10, 2012 -> 07:14 PM)
But season ticket holders are already going to be upset/depressed/demoralized when the stadium's like a mausoleum on many nights and there hasn't been a discernible "home field advantage" since 2008.

 

It's already true that 80% or more of their efforts go to keeping the 20% of the attendees (season ticket holders and corporations) happy.

 

It's hard to think of another stadium that is more clearly divided beween the 1% and 99%. If there is, I'd love to hear of an example.

 

The fact of the matter is that they've lost roughly 20-30% of their season ticket holders over the last 2-3 season, and it's largely because of the product they've been putting out on the field. In the end, they can do more creative things (all you can eat bundles) to keep the season ticket holders happy...while not irritating your core customers.

 

The fact of the matter is that because our fanbase is so small, there has to be another strategy besides firework, a few random giveaway nights and have a winning baseball team to put fans in the upper deck.

 

They might be maximizing profits, but they're not creating an atmosphere that's conducive to attracting free agents or even just playing winning baseball at home.

 

Congratulations on mistaking post 2005 for White Sox attendance history.

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QUOTE (knightni @ Jun 10, 2012 -> 05:49 PM)
Sports tickets are like hotels; a perishable item. Sports teams should do everything in their power to fill their stadium every game. Even if it means $5 tickets in the Upper Deck for every non-premium series the entire season.

No, sports teams should do everything in their power to make money and win a championship. Again, filling it without paying attention to price per ticket is ignorant, and doesn't pay attention to the goal of making the most money.

 

Hotels can't sell rooms for $1 just to fill them.

 

QUOTE (BigSqwert @ Jun 10, 2012 -> 05:54 PM)
I don't think it's as simple as you're making it out to be. How often do they lower the cost of season tickets or individual tickets at the start of a season? Rarely if ever. You're telling me after yearly increases because of inflation and whatever other factors they use in their formulas that all of a sudden they'll slash everything because the economy tanked and people don't have as mush disposable income? Haven't seen that happen.

It is pretty simple - they crunch numbers. They know exactly what tickets are bought, how many, what days, what the revenue per person is inside the stadium, etc. I worked in the industry, you sit down with a formula and using the information, make a best guess. They don't just pick random numbers out of a hat and call them prices. If they thought they'd make more overall money by having $5 tickets in the entire stadium, they would have done so by now.

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QUOTE (IlliniKrush @ Jun 10, 2012 -> 06:11 PM)
It is pretty simple - they crunch numbers. They know exactly what tickets are bought, how many, what days, what the revenue per person is inside the stadium, etc. I worked in the industry, you sit down with a formula and using the information, make a best guess. They don't just pick random numbers out of a hat and call them prices. If they thought they'd make more overall money by having $5 tickets in the entire stadium, they would have done so by now.

 

How many times did season ticket prices go down in the past 5 years during this recession?

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QUOTE (BigSqwert @ Jun 10, 2012 -> 08:00 PM)
Why wouldn't the last 7 years be relevant? You want to base prices on fan behavior in the 70s?

 

It is just like a bull market in stocks. The fundamentals don't change, and things tend back to their norms. The Sox are the second team in Chicago.

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QUOTE (southsider2k5 @ Jun 10, 2012 -> 09:23 PM)
It is just like a bull market in stocks. The fundamentals don't change, and things tend back to their norms. The Sox are the second team in Chicago.

Second team

+

Small fanbase

+

Top 10 in mlb ticket prices

=

20,000 fans instead of 30,000

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