White Sox Tv ratings up 63% YoY

[southsider2k5]

https://theathletic.com/2016/05/11/chicago-...crease-in-2016/

 

The Sox were dead last in regional sports network ratings last year, according to Sports Business Journal, with a 0.8 Chicago market household average rating. To put that number into plain English, one rating point in Chicago equals approximately 34,752 homes.

 

So far this year, the Sox are averaging a 1.3, a healthy 63 percent jump. That number will continue to rise if the team stays in contention. Last year at this point, the Sox were doing a 0.9 average. By the end of the season, you figure their ratings were dependent on the infirm or lazy.

 

Through 15 home games, the White Sox are up 618 fans per game, the 11th-biggest increase in baseball, giving them a modest average crowd of 19,692.

[caulfield12]

The interesting question is how much additional profit flowed to the Cubs and White Sox as a result of the Cubs' advertising rates going through the roof last season...?

 

With the Cubs and Sox both in first place this year, how much more revenue is ComCast earning on those two properties compared to, let's say, 2014 or 2013?

 

Likewise, how much did the Bulls have an atypical season affect their ratings and network profitability?

[lostfan]

The team was unwatchable last year. It was a chore.

[Thad Bosley]

https://theathletic.com/2016/05/11/chicago-...crease-in-2016/

Ahhhhh...winning baseball! The rising tide that lifts all baseball boats, particularly attendance and TV ratings!!

 

[Bananarchy]

Winning baseball and a real broadcast team. Loving every second of it. Definitely getting my mlb.tv' subscription's worth.

[Texsox]

Interesting. That seems like a huge jump.

[TheChrisSamsa]

Interesting. That seems like a huge jump.

 

 

I'd say I've watched 80% more games this year than last year because it's not a surprise to see the team play well this year. I also have a better cable system, so I can watch from my iPad or computer via my cable contract; I'd imagine I'm not alone in that.

[Kyyle23]

the moral of the story is, people want to watch good baseball. they do not like watching s***ty baseball.

[Texsox]

I would think for a jump that big fans of other teams are tuning in.

[Dunt]

Wait, this can't be true. The Sox have the worst fanbase in sports and no one watches or goes to games. Surely winning doesnt make a difference.

[Buehrle>Wood]

Wait, this can't be true. The Sox have the worst fanbase in sports and no one watches or goes to games. Surely winning doesnt make a difference.

Still 27th in attendance

[southsider2k5]

Ahhhhh...winning baseball! The rising tide that lifts all baseball boats, particularly attendance and TV ratings!!

 

 

And fills the bandwagon right up.

[TheTruth05]

Still 27th in attendance

 

TV Thread = Another attendance thread opportunity.

[southsider2k5]

Interesting. That seems like a huge jump.

 

Numerically, it is still a crappy number, but it is a big jump over worst in all of baseball.

[Buehrle>Wood]

And actually while it's a big jump, that 1.3 rating would have been just 27th out of 29 teams last year (Toronto not evaluated) instead of 29 out of 29.

 

 

Encouraging to see a jump but we have a long ways to go.

Edited May 12, 2016 by Buehrle>Wood

[Dick Allen]

And actually while it's a big jump, that 1.3 rating would have been just 27th out of 29 teams last year (Toronto not evaluated) instead of 29 out of 29.

 

 

Encouraging to see a jump but we have a long ways to go.

 

Wouldn't a 1.3 in Chicago still be more households than better ratings in many other cities?

[Buehrle>Wood]

Wouldn't a 1.3 in Chicago still be more households than better ratings in many other cities?

I would assume so. Unfortunately the original source of the article only give bottom 5 and top 5 so it's hard to say where the Sox would fit in. KC averaged over a 12 last year. That's impressive. Cubs were at 3.31.

[Swingandalongonetoleft]

I used to just have the tv and radio on while tending to other things at times over the past few years. The tv was turned off when things started getting unwatchable, which was a common occurrence. I know it's not measured in ratings, but already twice this year, I've delayed taking a s*** until the game was over so as to not miss anything.

[Dick Allen]

I would assume so. Unfortunately the original source of the article only give bottom 5 and top 5 so it's hard to say where the Sox would fit in. KC averaged over a 12 last year. That's impressive. Cubs were at 3.31.

A couple of years ago, the Cubs were down by the Sox on this list IIRC.

 

Hopefully the Sox will keep giving people a reason to tune in.

[lostfan]

I'd say I've watched 80% more games this year than last year because it's not a surprise to see the team play well this year. I also have a better cable system, so I can watch from my iPad or computer via my cable contract; I'd imagine I'm not alone in that.

By the end of April I had already watched more Sox games than I had the entirety of last year. I used to be the kind of person who watched at least a part of 75% of the games when I could.

[TheChrisSamsa]

Still 27th in attendance

 

TV ratings come first, then ticket purchases later in the season if they stay competitive.

[bmags]

Probably due to the enjoyable production of csn this year.

[southsider2k5]

TV ratings come first, then ticket purchases later in the season if they stay competitive.

 

Attendance is definitely a trailing metric for the White Sox.

[Dunt]

Attendance is definitely a trailing metric for the White Sox.

 

100K tickets were just purchased a week or two ago. Winning heals all wounds. The Sox should make a habit of it, they'd probably start drawing really well.

[southsider2k5]

100K tickets were just purchased a week or two ago. Winning heals all wounds. The Sox should make a habit of it, they'd probably start drawing really well.

 

Attendance is up 613 per game so far, which means almost all of those tickets were purchased for future dates. And yes, if the winning keeps up, the bandwagon will continue to refill.